Branding

Branding and Product Name

Product name (decided)

Garrison Bible Study

Study is the primary purpose; fellowship and mentorship are secondary (later roadmap).
Repository, local dev hostnames (*.garrison.test), Helm chart (helm/garrison), and container names use garrison.

Naming rationale

Among compound Garrison candidates, Garrison Bible Study best matches study-first positioning. Alternatives considered and set aside:

Name	Why not primary
Garrison Fellowship	Community-first; overpromises before groups/mentorship ship
Garrison Mentor	Mentorship-first
Garrison Faith	Vague; close to DTS William N. Garrison Faith-and-Work Fellowship naming

Availability notes (informal, not legal advice)

Re-check before launch (registrar, App Store / Play, USPTO TESS).

Check	Garrison Bible Study
Exact faith app name (App Store / Play)	None found
Notable Christian collision	Garrison Bible Church (Garrison, ND) — place/church name, not an app
Generic noise	Crowded “Bible study” category in stores
Bare “Garrison” search	Garrison App (cyber), Digital Garrison (U.S. Army)
USPTO (quick search)	No GARRISON BIBLE STUDY mark found; GARRISON alone registered in software (Garrison Technology)

Spelling: use Bible Study (two words), not Biblestudy.

Tagline and store copy (decided for v1 launch)

Applied in ui/src/i18n/en.ts, ui/index.html, and www/ marketing pages.

Option	Copy
A (recommended default)	Structured Bible study that grows into fellowship and mentorship.
B	Train in the Word. Grow with others.
C	Serious study today. Community and mentors tomorrow.
D	Bible study built for depth — and for walking alongside others.
E	From personal study to shared discipleship.

Apple App Store subtitle (max 30 characters)

Option	Copy	Chars
1 (recommended default)	Study deep. Grow together.	28
2	Study now. Community next.	28
3	Structured study & growth	27
4	Word-first discipleship	25
5	Study with purpose	20

Google Play short description (max 80 characters)

Option	Copy	Chars
1 (recommended default)	Structured Bible study with a path toward fellowship and mentorship.	72
2	Serious Bible study today — fellowship and mentors as you grow.	67
3	Train in Scripture. Build habits. Grow into community and mentorship.	73
4	Christian Bible study app: depth first, discipleship with others next.	75

Long store blurb (first paragraph)

Garrison Bible Study helps you build a real study rhythm — structured sessions, habits, and growth at your pace. As you mature, the same app opens into fellowship with others and mentorship, so study isn’t solo forever.

Optional second sentence (garrison / training metaphor):

Think of it as training in the Word: solid ground first, then walking alongside others.

Launch copy (v1)

Layer	Copy
App name	Garrison Bible Study
Apple subtitle	Study deep. Grow together.
Google short description	Structured Bible study with a path toward fellowship and mentorship.
Tagline	Structured Bible study that grows into fellowship and mentorship.

For a sharper military thread without army branding, use Apple subtitle Word-first discipleship (option 4) with the Google line unchanged.

Visual identity (decided)

Asset	File	Use
App icon (navy tile)	`app-icon.png` in `ui/public`, `www/public`, `docs/public`	Favicons, `apple-touch-icon`, store icons
Wordmark mark	`logo-mark.png` (transparent)	Header wordmark beside product name on `ui`, `www`, docs sidebar logo

Palette: background #1a2f4a, mark lines #c9a227, blade highlight white on the app icon (navy field).

v1 study focus: Product Scope
Fellowship / groups (later): Groups and Community
Mentorship / chat (later): Messaging